Position: Social Media and Communications Associate
Location: Shenzhen, China
Role Type: Full-Time
Start Date: September 2026
ABOUT AVENUES SHENZHEN
Avenues Shenzhen is a top-tier bilingual school which offers a truly global education. After launching in 2018 with a unique early childhood program, Avenues Shenzhen now serves about 500 students from 1.5 to 18 years of age with a cutting-edge educational program spanning the Primary and Secondary Divisions.
At Avenues Shenzhen, teaching and learning happen through language immersion in both English and Chinese as well as challenging interdisciplinary projects. Our campus community fosters a culture of creativity, entrepreneurship and deep collaboration, with state-of-the-art technology throughout the campus. We are a community of talented and dedicated educators and colleagues who are passionate about learning and growth. There are unparalleled possibilities for professional learning and development. There is no place quite like Avenues Shenzhen.
WHAT YOU’LL DO
The Social Media and Communications Associate supports the school’s MAC (Marketing, Communications and Admissions) team by helping to ensure effective and streamlined communications across the school. This role acknowledges the dynamic and fast-paced nature of campus life and the vital importance of a strong communications program for faculty, staff, and parents. The Social Media and Communications Associate will support the operations of the school’s social media accounts and internal communications workflows while drafting, editing, translating, and publishing messages to exacting standards that embody Avenues’ style and approach.
The successful candidate will bring proven abilities to contribute in key areas:
· Social Media Management: Develop and create educational content for the school’s social media platforms, including the WeChat official account, Xiaohongshu, etc. , which can tell good stories about our educational programs and demonstrate a solid understanding of market needs. while managing day-to-day operations and promotion. Implement comprehensive social media marketing strategies to ensure consistent brand messaging across owned, earned, and paid digital channels.
· Communications & Publishing: Support publishing workflows across a variety of school communications and channels, including division bulletins, Head of School letters, school-wide communications, events, and parent programs. Work closely with the Head of MAC to execute the communications calendar and coordinate related projects. Support the execution of the communications calendar and coordinate related projects across the school.
· Content Quality & Localization: Review, cross-reference, and proofread content across channels to ensure accuracy, consistency, and quality. Ensure the content for external social media reflect local market and cultural understanding. Support Chinese-English translation and adaptation for a range of school communications.
· Collaboration: Partner with division, operations, and experience teams to coordinate communications, streamline workflows, and ensure the school community is well informed.
WHAT YOU’LL BRING
Candidates should have most, if not all, of the following:
● 1–3 years of relevant experience in social media content creation and editing.
● Exceptional Chinese-language proficiency, with outstanding writing, editing, and storytelling skills in Chinese, alongside professional working proficiency in English.
● An experienced visual storyteller and writer, with the ability to capture and communicate compelling narratives with creativity and care. Strong photography skills and polished writing abilities, with the ability to research, photograph, and report on important issues and events with speed and insight.
● Ability to work effectively across multiple content formats, including text, photography, and video, with clear thinking and creativity.
● Strong aesthetic sensibilities, a self-directed approach to learning, active and analytical thinking, and the ability to execute initiatives efficiently.
● Ability to communicate and work effectively in a team environment
● Highly organized, motivated self-starter and able to quickly take ownership of the role
WHAT WE OFFER
● Frequent feedback, ongoing coaching and top-notch, job-embedded professional learning
● The chance to impact education by demonstrating what's possible
● Competitive rewards package, wellness resources, and other benefits to best support you and keep you healthy and happy
● A beautiful, uplifting, student-centric school environment
● A thriving community with a healthy and inclusive culture where every individual is valued and respected
TO APPLY
Apply through the Careers section at https://www.avenueschina.cn/cn/careers. Be sure to include a letter of application, in English, in which you thoughtfully explain why you believe that this role at Avenues Shenzhen would be an excellent match for your experience, skills and passions. If you have any questions, please email careers-sz@avenueschina.cn.
DIVERSITY, INCLUSION AND SAFEGUARDING
Avenues is deeply committed to diversity, equity and inclusion throughout our organization. We strive to uphold a culture in which every colleague feels that they belong, are trusted, and are valued. We welcome applications from candidates of all backgrounds, and strongly encourage candidates from traditionally underrepresented communities or groups to apply.
Avenues upholds the highest standards for safeguarding the physical and emotional wellbeing of children. As an essential aspect of this commitment, all offers are contingent upon successful completion of careful reference and background checks.
