Ricardo is a C-level executive with over 35 years of experience in the sectors of education, telecom, consumer goods, food and health. His career has included positions as CEO of Laureate Education Group at Anhembi Morumbi University, Telemig Mobile and a Coca-Cola joint venture for noncarbonated soft drinks. Ricardo was also a shareholders' board member at Marist Group, which includes more than 40 schools in Brazil and PUC Paraná University. He has also served in marketing and sales positions at Johnson & Johnson and Unilever. He is partner and founder of a start-up for the silver economy. Ricardo has a B.A. in business administration from Fundação Getúlio Vargas (FGV), São Paulo.