Freya joined Avenues in March 2019 as director of people and culture for Avenues Shenzhen. Previously, Freya spent more than 10 years working in human resources for multinational companies, non-profit organizations and start-ups in China. Most recently, she served as senior HR business partner at Amazon China, supporting a team of more than 500 employees. Before that, Freya was the HR director of education non-profit Teach For China. Passionate about education and personal development, Freya is certified as a trainer in the The 5 Choices to Extraordinary Productivity course, among others. She holds an M.A. in human resources management from Peking University.